When marc met twain Usually when a designer dresses
a pop star for a video, it's a one-time-only deal. But every so often,
the chemistry is so perfect it's more like a mind-meld. That's what
happened two years ago when Shania Twain asked Marc Bouwer to help with
the video for "From This Moment On"; they hit it off and he ended up doing
everything from designing her velvet gown to advising on her hairstyle.
Twain hired him as her image director, and they've gone on to make three
more beautiful music videos together. The hooded coat for "That Don't
Impress Me Much"? It was conceived when Bouwer likened the video's
plot--hitchhiker Twain spurning rides from unworthy men--to Little Red
Riding Hood. For "Man! I Feel Like a Woman!," Bouwer created Twain's
gender-bending look--and told her how to move: "Think of Elvis."
Multiple takes in those sky-high boots had Twain "really suffering," he
says, but it was worth it: Revlon liked the look so much, it is featuring
star, song and outfit in ads. For the "You've Got a Way" video, Twain's
track from Notting Hill, she wanted jeans, but Bouwer saw her as a princess,
so he created a 12-layer confection of a skirt. The singer gasped
with delight when she saw it, and sighed with relief over footwear she'd
wear underneath: pink flip-flops. --Lisa Arbetter
Shania in Video
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