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Revlon Signs Pop Singer Sensation Shania Twain Newest Spokesperson Will Be Featured in ColorStay Liquid Lip Campaign

NEW YORK, July 27 /PRNewswire/ -- Revlon is adding another internationally recognized star to the company's roster of glamorous spokespeople. Pop music phenomenon and Grammy Award winner Shania Twain has been selected to join Revlon Spokespeople Halle Berry, Cindy Crawford, Emme, Melanie Griffith, Salma Hayek, Sarah O'Hare and Rachel Shane. This beautiful singer song-writer will add another dimension to the company's multi-talented and diverse portfolio of spokespeople. 

Ms. Twain will make her debut as a Revlon spokesperson with the U.S. launch of the company's newest breakthrough product: ColorStay Liquid Lip. She will be featured in several of the company's print and television advertising campaigns and will support a broad range of promotional activities. Her first advertising campaign for Liquid Lip will break in August. In addition, the television commercial will feature the popular award-winning single "Man! I Feel Like a Woman." Both the print and television campaign will be shot by Herb Ritts. 

Shania's career achievements are more than impressive. She has become the only female recording artist to sell over 11 million copies of back to back releases (RIAA Diamond Award Status). She received two 1999 Grammy Awards for her song "You're Still The One," from the eleven-time platinum album, "Come On Over." She also earned three 1999 Billboard Music Awards including Female Artist of the Year. In addition, Ms. Twain earned a Grammy Award in 1996 for Best Country Album titled, "The Woman In Me," (over 11 million copies sold) and was named Favorite New Country Artist by the American Music Awards. Shania has quickly emerged as one of the most prominent forces in the music industry today. 

"We are thrilled to welcome Shania to our diverse group of talented spokespeople" says Kathy Dwyer, President, Revlon Consumer Products USA. "Shania's ability to connect with her audience and to reach women all over the world makes her a perfect spokesperson. She's truly a unique entertainer and we're delighted to have her represent Revlon for such an important launch as ColorStay Liquid Lip." 

Revlon is a worldwide leader in cosmetics, skin care, fragrance, personal care and professional products. The company's vision is to provide glamour, excitement and innovation through quality products at affordable prices. A website featuring current products and promotional information can be reached at http://www.revlon.com. Revlon's brands include Revlon, ColorStay, Revlon Age Defying, Almay, Ultima II, Charlie and Flex and are sold in approximately 175 countries and territories.
 

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